Sparky Taft is one of the west coasts most respected and successful broadcasting, advertising and promotion people. Sparky has published FOUR books:
- Dynamic Sales Results, creating Super Sales Success in a Competitive Down Market
- The Ultimate Advertising Salesperson
- The Autobiography of a Northwest Advertising and Promotions Legend
- Never Before, Never Again, the Pacific Northwest’s Promotion King
Sparky's first book, Creating Super Sales Results has received rave reviews from business and trade publications plus highly respected national retail trade organizations publications.
The 2nd book, Ultimate Advertising Salesperson actually applies to anyone that is in sales. Very few companies pay for professional sales training today. This book teaches sales and closing techniques. It is a must read for anyone in sales, not just advertising.
The Autobiography tells Sparky's story from birth to today, filled with many interesting and fascinating experiences.
Never Before, Never Again chronicles Sparky's amazing background and successes in promotion – an unequalled career in the Pacific Northwest.
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